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Superzoom IG

Art Director

I worked on Superzoom project as an Art Director role at Instagram. My role was to design various interactive AR effects and collaborate with XFN Eng partners to execute the company’s top priority project. Superzoom project was designed for 10 different zoom effects including graphics and sound effects to turn ordinary videos into fun contents. The Superzoom project achieved 2 major upgrades that unlocked a new way of AR creation flow at IG in 2018. The first upgrade was that IG introduced “IG Native Slider Control Pickers” which allowed used to navigate 10 different effects within a single AR effect, and the second was that IG implemented 2D face interactive tracker to expand IG native camera’s capability.

Superzoom:
Angry:
Paparazzi:
Fail:
Sad:
Romance:
Bounce:
TV Show:
Beat:
Surprise: